We collect information that you provide directly to us when you use our services, request a quote, subscribe to our newsletter, or communicate with us. The types of data we may collect include:

• **Personal Identification Information:** Name, email address, phone number, physical address, company name, and job title.
• **Technical Data:** Internet Protocol (IP) address, browser type and version, time zone setting, operating system, platform, and device information.
• **Usage Data:** Information about how you use our website, products, and services, including pages visited, time spent on pages, clickstream data, and navigation paths.
• **Marketing Data:** Your preferences for receiving marketing communications and your engagement with our marketing content.

Wigitify uses the collected data for various professional and operational purposes, including but not limited to:

• Providing, operating, and maintaining our web development, SEO, mobile app development, and digital marketing services.
• Processing transactions and sending related information, including confirmations, invoices, and project updates.
• Improving, personalizing, and expanding our website's user experience based on your preferences.
• Understanding and analyzing how users interact with our website to optimize performance and content.
• Developing new products, services, features, and functionality based on user feedback.
• Communicating with you for customer support, project updates, and responding to your inquiries.
• Sending promotional emails, marketing communications, and industry insights (you may opt-out at any time).
• Detecting, preventing, and addressing technical issues, security threats, or fraudulent activities.
• Complying with legal obligations and enforcing our terms and conditions.

Wigitify follows a standard procedure of using log files and industry-standard analytics tools to understand how visitors interact with our website. These tools include:

• **Google Analytics:** We use Google Analytics (Measurement ID: G-2WLG4KLV96) to analyze website traffic, user behavior, and demographic information. Google Analytics uses cookies to track your interactions. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
• **Meta Pixel (Facebook Analytics):** We use Meta Pixel to measure the effectiveness of our advertising campaigns and understand user behavior. This tool collects data about your interactions with our website when you come from Facebook or Instagram ads.

The information collected by these tools includes IP addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring/exit pages, and the number of clicks. This information is not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Like any other professional website, Wigitify uses 'cookies' and similar tracking technologies. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. **Types of cookies we use:**

• **Essential Cookies:** Required for the website to function properly. These cannot be disabled.
• **Analytics Cookies:** Help us understand how visitors interact with our website.
• **Marketing Cookies:** Used to deliver relevant advertisements and track ad campaign effectiveness.

You can choose to disable cookies through your individual browser options. However, disabling cookies may affect the functionality of our website. For more information about managing cookies, visit: https://www.allaboutcookies.org/

We do not sell, trade, or rent users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information with our business partners, trusted affiliates, and advertisers. We may use third-party service providers to help us operate our business and administer activities on our behalf, such as:

• **Hosting Providers:** For website infrastructure and data storage.
• **Analytics Tools:** Google Analytics and Meta Pixel for website analytics.
• **Email Marketing Platforms:** For sending newsletters and marketing communications.
• **Payment Processors:** For secure transaction processing (if applicable).

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. We ensure that all third-party service providers comply with applicable data protection laws.

The security of your data is paramount to us. We implement robust, industry-standard security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information. These measures include:

• SSL/TLS encryption for data in transit
• Encrypted databases for data at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication protocols
• Secure server infrastructure

However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations. When your data is no longer needed, it is securely deleted or anonymized.

Depending on your location, you may have specific privacy rights regarding your personal data:

• **The right to access:** You have the right to request copies of your personal data.
• **The right to rectification:** You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• **The right to erasure (Right to be forgotten):** You have the right to request that we erase your personal data, under certain conditions.
• **The right to restrict processing:** You have the right to request that we restrict the processing of your personal data, under certain conditions.
• **The right to object to processing:** You have the right to object to our processing of your personal data, under certain conditions.
• **The right to data portability:** You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• **The right to withdraw consent:** If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time.

To exercise any of these rights, please contact us at info@wigitify.com. We will respond to your request within 30 days, or as required by applicable law.

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity. Wigitify does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside Pakistan and choose to provide information to us, please note that we transfer the data, including personal data, to Pakistan and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. Wigitify will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any changes by posting the new Privacy Policy on this page and updating the 'Last Updated' date. You are advised to review this Privacy Policy periodically for any changes. We will also attempt to notify you directly if the changes are material, by sending an email to the address you have provided us or by placing a prominent notice on our website. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, your personal data, or our privacy practices, please contact us:

• **Email:** info@wigitify.com
• **Phone:** +92 315 4305225
• **Website:** https://wigitify.com/contact
• **LinkedIn:** https://www.linkedin.com/company/wigitify

We are committed to resolving any complaints about your privacy and will respond to your inquiry within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.